The desire to be appreciated, recognised, visible and the centre of attention.
A preference for challenge, competition, success, control and getting ahead.
Giving high priority to pleasure, recreation, entertainment, excitement and variety.
A concern for social justice and the improvement of society and a desire to help the less fortunate.
An appreciation of friendships, the company of others and varied social contact.
A concern for morality, high standards and well-established principles of conduct.
A preference for structure, order and predictability in employment and finance.
An interest in material success, realising profits, and finding business opportunities.
An appreciation of aesthetic values and creative self-expression.
A preference for evidence over opinion and an analytic approach to problem solving.