recognition
The desire to be appreciated, recognised, visible and the centre of attention.
power
A preference for challenge, competition, success, control and getting ahead.
hedonism
Giving high priority to pleasure, recreation, entertainment, excitement and variety.
altruistic
A concern for social justice and the improvement of society and a desire to help the less fortunate.
affiliation
An appreciation of friendships, the company of others and varied social contact.
tradition
A concern for morality, high standards and well-established principles of conduct.
security
A preference for structure, order and predictability in employment and finance.
commerce
An interest in material success, realising profits, and finding business opportunities.
aesthetics
An appreciation of aesthetic values and creative self-expression.
science
A preference for evidence over opinion and an analytic approach to problem solving.