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Scales of the Motives, Values, Preferences Inventory recognition The desire to be appreciated, recognised, visible and the centre of attention. power A preference for challenge, competition, success, control and getting ahead. hedonism Giving high priority to pleasure, recreation, entertainment, excitement and variety. altruism A concern for social justice and the improvement of society and a desire
to help the less fortunate. An appreciation of friendships, the company of others and varied social contact. tradition A concern for morality, high standards and well-established principles of conduct. security A preference for structure, order and predictability in employment and finance. business An interest in material success, realising profits, and finding business
opportunities. An appreciation of aesthetic values and creative self-expression. rationality A preference for evidence over opinion and an analytic approach to problem solving. |
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