TULSA, Okla. (April 12, 2016) – Hogan Assessments, a global leader in personality assessment and leadership development, has officially launched Hogan X, a new division of Hogan focused on disruptive innovation in the personality assessment industry. Hogan’s Vice President of Innovation, Dave Winsborough, will lead the new division.

Technology is disrupting the talent identification industry. From smartphone profiling apps to workplace big data, the digital revolution has produced a wide range of new tools for making quick inferences about human potential and predicting future work performance. Hogan X looks to explore and develop new cutting-edge techniques that will rely on current and future technology.

“Hogan X is the future of personality,” says Winsborough, who joined Hogan earlier this year. “It will allow us to make Hogan’s science accessible to the masses, which we believe will help the world gain a better understanding of itself and enable us to leverage who we are into what we can become.”

For several years, employers and recruiters have used social media to evaluate job candidates, and a person’s online reputation is no less “real” than their analogue reputation; the same unique personality characteristics are manifested in both virtual and physical environments. Hogan X aims to translate these talent signals into a personalised digital fingerprint of potential and influence.

“At Hogan, we like to view ourselves as the arms manufacturers in the war for talent,” says Hogan CEO Dr. Tomas Chamorro-Premuzic. “In any arms race, technology is always at the forefront and those who don’t innovate and adapt will lose. Hogan X aims to leverage new technologies to widen the frontiers of personality assessments, taking our tools into untapped markets.”

As the human need for connectedness meets digital and mobile technologies, it has generated a wealth of data about individuals’ preferences, values and reputation. Whether it’s the music you’re streaming, the photos you upload or the posts you “like,” bits and pieces of your personality are out there for the world to see and evaluate. In combining Hogan’s science with today’s technology, the potential for evaluating personalities is expanded beyond anything used today.

“As the old saying goes, ‘disrupt or be disrupted,’” says Winsborough. “It’s time to move this industry forward to a new frontier of personality assessment. The future is already here, but somebody needs to reach out and grab it. That’s what we plan to do with Hogan X.”

About Hogan Assessments

Hogan Assessments is the global leader in providing comprehensive, research-based personality assessment and consulting. Grounded in decades of science, Hogan helps businesses dramatically reduce turnover and increase productivity by hiring the right people, developing key talent and evaluating leadership potential. Hogan’s assessments are available in 57 countries and 46 languages, and are used by more than half of Fortune 500 companies.

For more information about Hogan Assessments, contact us at info@psychological-consultancy.com